Learning Different Types of Paid Advertising on Digital Platforms

Organization of all sizes has realized the potential and power of online marketing. Though the competition is huge in the online marketing, the organizations are looking for effective solutions that promise to generate more traffic to their website. Therefore, what could be best other than going for a PPC Training in Bhopal, you will get to learn the effective techniques and strategies for doing the paid advertising. PPC stands for Pay-per-click. According to the best SEO training Institute in Bhopal, if you think that SEO (search engine optimization) along can boost the rank of your site on the search engines then you are somewhat wrong because SEO is just a part for boosting the rank of the site. A website ranks with the balance of PPC (pay-per-click), social media marketing, content management, and on-page and off-page SEO.

Types of PPC advertisement:

You will not only get to learn the fundamental concept of digital advertising, but, the PPC training in Bhopal will also cover a vast topic for types of PPC advertising. There is a broad range of different types of digital advertising that are charged according to per click directing to the website.

Display advertisements – these are image, text, or banner ads that appear on different websites according to the target audience group. Clicking on these images, texts, or banners directs the user to the website.  

Paid search marketing – this is the most preferred types of PPC (pay-per-click) advertising. Paid search marketers such as the Bing Network and Google AdWords display the ads depending on the searched keywords. You set up a campaign in the form of written ad copy, select relevant keywords for it, and choose a suitable directing page on the website.

Social media advertising – the popularity of social media networks need no further introduction. Social media networking sites such as Facebook, Twitter, LinkedIn, Instagram, and Google+ are some of the most popular platforms to promote the product or services to achieve higher conversion rates and improved brand identity, elucidates the leading SEO Training Institute in Bhopal.

Price comparison website advertising – the websites with the same product with different prices are displayed together.