The Purpose of Digital Marketing and Its Scope

According to the Mr. Rajendra Parouha, offering digital marketing training in Bhopal, digital marketing is nothing but a process of promoting any products or services by means of digital technologies, specially, the Internet, with the end goal to connect with potential audience. Varieties of businesses make use of various technologies to promote their products and services, like, websites, Emails, Apps and social networks. This what we call as digital marketing campaign.

The digital marketing campaign is carried out with the help of internet channels, such as, Social media, Emails, Online Advertisements, and so forth. It is also carried out with the help of non-internet channels, such as, Television, Radio, Short message Service Marketing (SMS), and so forth. Some of the major components of digital marketing are as follows:

• SEO – Search Engine Optimization
• SEM – Search Engine Marketing
• SMM – Social Media Marketing
• Email Marketing
• ORM – Online Reputation Management
• PPC – Pay Per Click, and so forth.

“In the modern era, the trend for digital marketing is at the peak at present. The reason behind the same is the fact that it allows one to figure out their returns on investment more precisely as compared to traditional approach of marketing”, states Mr. Rajendra Parouha, offering digital marketing training in Bhopal.

One of the major goal of digital marketing is to help businesses and brands in maintain their customer’s engagement. Digital marketing, by delivering digital media, enables customers to have a proper communication with a brand. The aim is accomplished by creating digital media in such a way that it attracts audiences to view or receive the motive behind media creation. To understand the same, let us have a look at an example where a customer is being asked to register or fill out a form in order to receive a free e-book or free video tutorial that, in turn, provides us with a valuable customer or lead.

According to Mr. Rajendra Parouha, offering digital marketing training in Bhopal, one of the biggest advantages of using digital marketing as compared to traditional approach of marketing is the fact that, with digital marketing, we can measure how effective our digital marketing campaign is and what is working and what isn’t in real time. This gives us an opportunity save a lot of money and plan accordingly.